For my ART 5900 final project, I created a full brand identity for 888 Thrift, a sustainable clothing brand centered on curated secondhand fashion. The concept blends eco-conscious retail with my Chinese heritage, using the number 888, symbolizing prosperity and good fortune, as a key influence in the typography, logo, and overall visual direction.

The project included a logo system, brand guidelines, a printed brand book, Instagram content, and a business card, showcasing a cohesive brand rooted in culture and sustainability.